Search Engine Optimization ( SEO )

What is SEO?

Search Engine Optimization(SEO) is the process of promoting and improving the visibility of your website. Search Engines Results Page in order to increase the number of visitors. It is also about structuring your website to make it search engine and user friendly to increase your ranking by improving the way search engine understands and reads your website.

SEO is probably one of the most efficient and affordable marketing strategy every business should consider, specially these days when there’s an increasing number of people using the internet to conduct research, read reviews, and purchase items in recent times.

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Benefits of Search Engine Marketing 

How does Search Engine Optimization works?

Google (or any search engine) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

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