Search Engine Optimization ( SEO )
What is SEO?
Search Engine Optimization(SEO) is the process of promoting and improving the visibility of your website. Search Engines Results Page in order to increase the number of visitors. It is also about structuring your website to make it search engine and user friendly to increase your ranking by improving the way search engine understands and reads your website.
SEO is probably one of the most efficient and affordable marketing strategy every business should consider, specially these days when there’s an increasing number of people using the internet to conduct research, read reviews, and purchase items in recent times.
Benefits of Search Engine Marketing
- Take advantage of free web traffic and drive targeted customers to your website. The traffic and visits is driven by search engines and more than 80% of the users look for products and informations via the search engine.
- Gain your consumer’s trust while increasing brand awareness. More than 90% of web users click on the links that appear on the first page of the search result and this makes SEO vital to drive organic searches to your results.
- Achieve higher ROI. SEO produces long term results for a web page ranking in search engine page which will translates into higher traffic, brand awareness and sales coverage.
- Improve your website usability. The user’s navigation in your site is also one important factor, slow loading speeds and poor website structure are factors that deter customers from staying on your website, resulting in a faster exit time.
How does Search Engine Optimization works?
Google (or any search engine) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.