What Is Web Widgets?
Web widgets runs a small portion of a different website within another website, akin to an iframe. For example, Facebook’s widgets might embed a Facebook login or comment box. The host website may have little or no knowledge of what happens within the widget, depending on how the service is configured. Widgets are like a window to another website’s features and functionality, into which you have variable visibility and control.
Web widget examples
Firstly, any business can benefit from a website widget. The examples below range from SaaS to e-commerce to education. The goal is to support customers with as little friction as possible.
We’ll start by focusing on customization features of the widget. Align your widget design to look and feel similar to your website aesthetic.
Even the little web widgets icon or help bubble can make a big difference in customer engagement and user experience. Make sure it speaks to your overall brand.
How to add a widget to your website
Secondly, If you’re using software that includes web widgets code like customer support software that includes a contact widget or an email marketing platform that includes an email capture widget—there are usually a few simple steps to turn it on.
Most platforms provide you with simple code blocks that you can copy and paste into your website.
Easy set-up and non-invasive design make adding a website widget a no-brainer. You’ll reap the benefits of improved customer experience without overhauling your entire site.
What to look for in webs widgets
First of all, you need to decide on the functions you expect to get from a widget. There are many collections online full of popular options and their features. Finding the best web widgets can take a while. But it’s a doable task, even if you’ve never used these options before. Here are some tips for you:
- Decide on the functionality you expect to get from a widget;
- Read real reviews from website owners;
- Compare the functionality of paid and free options;
- See how competitors have implemented it;
- Test some cool stuff on your website.
The last point is the most important one. You should check the 5-10 most successful websites in your niche and analyze their web widgets. Choose the best solutions that can provide your customers with the functionality and value they need. You should also test every selected option. What works well in one niche may not work well in another. After these steps, you can add widgets to your site.
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