Introduction to Web Design

Web design is the process of planning, conceptualizing, and arranging content intended for the Internet, it goes beyond how things look aesthetically to include how things function. It’s not limited as it includes other uses such as web apps, mobile apps, and user interface design.

Web Design Elements

When designing a website, it’s critical to consider both the look and the functionality of the site. Combining these elements into the design will help maximize the performance of the site, regardless of how performance is measured.

Visual Elements

Written copy

Fundamentally, the look of a website and its words go hand in hand. The two should never really be considered separate. Having your designers and content writers work together, instead of in sequence, can enable a more powerful design.


When designing a website, it’s important to choose easy-to-read font pairings that complement the design. Tools like Canva’s Font Combinator can help you find the perfect match for your font. Web design tools like PageCloud even include numerous font pairings within their app.


Colors are one of the most important elements to consider when designing a website. Keep in mind that here are a lot of misconceptions about the psychology of color. When choosing colors for your site, it’s important to focus on aligning your colors with your brand and the message you are trying to convey.


How you decide to arrange your content will have a dramatic impact on both the appearance and functionality of your site. Although there aren’t any specific rules when it comes to website layouts, there are definitely some principles you should follow. If you don’t know how to write code, it becomes essential to understand the limitations of different website design tools so you don’t get stuck halfway through your design.

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