What is Social Media Marketing?
It’s essentially the use of platforms to connect with your audience to increase sales, build your brand and drive website traffic. Major social media platforms include Facebook, Twitter and Instagram.
Social media marketing involves listening to & engaging your followers, publishing content on your profiles and running social media advertisements. Besides aiding with managing customer relationships, social media is starting to garner more benefits for business in the long run.
Here’s why you should market your social media platforms better.
Better Customer Satisfaction
Creating a voice for your company through these platforms humanises your company. Customers appreciate receiving a personalised response when they post comments on your page instead of an automated one. Being able to acknowledge them shows that you are attentive of your visitors’ needs
Reputation Management
You can pick up on important posts by consumers about your brand if you manage your platforms well. Highlight the positive feedback and address the negative before it turns into a bigger issue.
Consumer Engagement
Social media gives the opportunity to interact directly with customers. Unlike traditional media which only offers one-way communication, social media is a two-way street.
Staying active and responsive to comments & questions is a way to keep your customers/followers engaged as well.
Stronger Customer Service & Support on social media platforms
People expect brands to be available on social & often seeks out their social accounts for customer service.
Learn More About Your Customers through social media platforms
Social media generates a huge amount of data about your customers in real-time. Major social networks offer analytics that provides demographic information about your followers. This information helps your company to make smarter business decisions and help tailor your strategy to proceed better with your real audience
Generate Leads
Social Media is also an easy & low-commitment way for potential customers to express interest in your business & products. Generating new leads is a lucrative benefit that many platforms offer advertising formats designed specifically to collect leads.
Increase Website Traffic on social media platforms
Regular post uploads & ads are key ways to drive traffic to your website. Sharing content from your blog or site in your channels is a good way to get readers as soon as you publish a new post.
Impact of Going Viral
Have you ever seen videos or photos of a certain food that went viral almost over-night that floats around your social media feed? When users start interacting with your posts via likes, shares and comments this causes your content to be exposed to newer audiences. Going viral gathers more attention to your page and can rapidly spread across the internet if it’s good content. Gathering new interest for your products or services will eventually rope in more sales.
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