What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
What is the role of digital marketing to a company?
While traditional marketing might exist in print ads, phone communication, or phsycial marketing, digital marketing can occur electronically and online. This means that there are a number of possibilities for brands including email, video, social media, or website-based marketing opportunities.
Types of Digital Marketing
Search Engine Optimization (SEO)
The process of optimizing your website to rank higher in search engine results pages, increasing the amount of organic / free traffic your website receives.
This term stands for the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.
Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price per click of the links you place.
This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be basic.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website.
Practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
Inbound marketing refers to a marketing methodology where you attract, engage, and delight customers at every stage of the buyer’s journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them.
With sponsored content, you as a brand pay another company or entity to create and promote content that discusses your brand or service in some way. This type of sponsors will appear frequently in social media like Youtube and Instagram.