Search Engine Optimization is the process of improving the visibility of a website or webpage on a search engine results page in order to make a company’s website more visible.
What are search engine optimization looking for?
1) Relevancy
Search engines try to provide the most relevant results for a search engine query. For example: search engine location, search history, etc.
2) User experience
There are many SEO benefits here in order to provide the best user experience possible. You need a clearly searchable and easily navigable website with relevant internal links and related content. Anything that keeps visitors on your website and wants to discover more.
3. Site speed
The loading speed of your web pages is increasingly becoming a differentiator for search engines.
4. Meta descriptions and title tags
A meta description doesn’t necessarily improve your SERP ranking, but be sure to use it before publishing an article as it can increase your chances of a search engine clicking on your result.
Title tags are used to tell search engines and visitors as succinctly and precisely as possible what your website is about. Keywords in your title tag will be highlighted in search engine results and in your browser tab if you share your site externally.
5. Schema markup
You can make your search results more attractive by adding outline marks to the HTML of your pages. This can help turn your search results into a rich media playground by adding stars, customer reviews, pictures and various other useful information.
6. Local Search Engines Optimization
Google offers users more and more results based on their location. This is especially important for real world businesses that need to get a searcher’s attention at the right time. You should register with Google My Busines and make sure that all of your information such as hours of operation, contact information, customer reviews, is correct, current and properly categorized.
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