About Search Engine Optimization

Search Engine Optimization involves making certain changes to your website design and content to make your website more attractive to search engines. Most importantly is to display your website as the best result on the search engine results page.

Seo analysis isometric composition with web optimization symbols Free Vector

Search Engine Optimization Techniques- Keyword research

Identifying the search terms that people use in Google and other search engines provides insight into what existing content may be enhanced and what new content can be generated.

Consider the relevancy of each page’s textual pieces — title tags, meta descriptions, headers, and body content — to the keyword themes used by searchers.

Search Engine Optimization Techniques- Content marketing

Create ongoing content tailored to your audience. You don’t have to kick out a new blog post or other content every day. Just publish unique content at least monthly, if not weekly. Consistency is key.

This can be updating existing content or creating brand new pieces of content. it’s important to research what content is already out there and create a compelling piece of content that provides a positive user experience

This can involve

SEM vs. SEO: What Is the Difference?

Some of the most common paid advertising / SEM platforms include:

Common SEO metrics can include:

By combining paid and organic search, you can reach your target audience with more coverage on the SERPs. SEO and SEM don’t have a direct impact on each other on the back end. You won’t rank more highly organically if you spend more on your PPC ads. 

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