Introduction to SEO Service
SEO or Search Engine Optimization is a form of Internet Marketing strategy that can place your website at the top of the search engine results like Google, Yahoo, Bing for free and unlimited traffic.
Traffic is the number of visitors to your site. The more more visitors your sites get compared to the other sites, your traffic ranking would be higher.
Why is SEO in Marketing Important?
It’s important because people conduct trillion of searches every year, usually with an intent to find out information on products and services.
For brands, the primary source is digital traffic. If you have a greater ranking and visibility, it would have a great impact on your brand or company.
But, since then, the search results have been changing to the times and it gives users more information on the results page than transferring them to other websites.
How Can SEO Marketing Help Your Business?
Instead of looking for customers, SEO will bring them to you. The search engine would drive them to you, as they are already searching for products or services.
SEO allows you to target people from all over the world. You only need an internet connection to be linked to you. Only then you can search for keywords that lead you right into the products or services that you would want.
Advantages of SEO
Free & Unlimited
If you were to advertise on newspapers it cost a few thousand dollars each day, SEO connects you to your customers for free and you gain unlimited traffic to your site.
With marketing strategies like newspaper advertisement, you are paying for a general group of readers to look at your ads. However, the group of readers will also include those that are not interested in your products/services. As a result, you may be making losses if newspaper readers do not visit your website.
Expose your advertisement 24 hours a day, 7 days a week
Ensure to expose your advertisement all the time because customers would be able to find your website on search engines.
In addition to that, SEO allows you to target your marketing activities to a specific group of audience. By doing so, your website will only appear when potential customers search for the keywords you have optimised it to include.