What is Digital Marketing?

Digital marketing

Digital Marketing is the act of promoting and selling products and services by using online marketing tactics like social media marketing, search marketing, and email marketing. It is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers


Advantages of digital marketing

Global reach 

Lower cost

Trackable results



Social currency

Improved conversion rates 



In summary, Digital marketing is very important as it helps to target the potential audience in a cost-effective and measurable way. There are other digital marketing advantages which includes increasing brand loyalty and driving online sales.

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