Website Analyzer basics is the collection, reporting and analysis of website data. Firstly, identifying measures based on organizational and user goals by using data of the website. Secondly, website data will determine the success or failure to drive strategy and improve user’s experience.
Multiple Tools for Website Analyzer
Measuring success comes in many KPIs [key performance indicator]. We need KPI to measure your organizational and user goals to get the right insights. Firstly, Clickstream has two types of tools which is web analytics tools, clickthrough, scroll-tracking, heatmaps. Secondly, Experimentation and testing has user testing and multivariate. Thirdly, Voice of customers has customer satisfaction survey and page-level surveys. Lastly, Competitive Intelligence and Market Research has keyword research tools and competitive analysis tools.
Website Analytics Best Practice
1. Avoid being snapshot-focused in reporting
Focusing on visits or looking only within a specific time period doesn’t capture the richer and more complex web experiences that are happening online now. Firstly, Pan-session metrics, such as visitors, user-lifetime value. Secondly, other values that provide longer-term understanding of people and users. Thirdly, allow you to evaluate how your website has been doing as it matures and as it interacts with visitors.
2. Encourage date-driven environment for decision making
When collecting the relevant data. Firstly, find out what you can do to improve your KPIs. Secondly, find high-value content based on user feedback to the website. Thirdly, find through user path analysis or engagement analysis of top sources for that page. Lastly, leverage the experimentation and testing tools to try out different solutions and find the best placement that generates the most engagement for that page.
3.Always provide insights with the data.
Reporting metrics to your stakeholders with no insights or tie-ins to your business or user goals . Firstly, make the data relevant and meaningful by demonstrating how the website data shows areas of success and of improvement on your site.
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